Session 01 了解及學習互動設計 Stanley Chang (part II)
在互動設計理論之後,Stanley 討論了一些互動設計研究方法;首先提及 Persona 這個對於 storyboard 非常重要的一個概念。
Persona 在互動設計領域裡的定義,較類似 Wikipedia 中
Persona (marketing) 的定義: "A
user persona is a representation of the goals and behavior of a real group of users. In most cases, personas are synthesized from data collected from interviews with users. They are captured in 1–2 page descriptions that include behavior patterns, goals, skills, attitudes, and environment, with a few fictional personal details to make the persona a realistic character. For each product, more than one persona is usually created, but one persona should always be the primary focus for the design."